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Critically discuss the links between strategic marketing management and the change environment with particular reference to Levitt’s (1960) seminal article” Marketing Myopia”. In the marketing context, change brought about by economic recession, disruptive technologies usage and privation can all affect the stability of market environment (Sirmon, Hitt and Ireland, 2007).Start studying Marketing Exam 2 Essay Questions. Learn vocabulary, terms, and more with flashcards, games, and other study tools.Mr. Lim is committed to invest in his business and willing to invest to gain satisfactory market share in the market. He strongly believes that a systematic approach in marketing can lead to the success and he will never spare to put efforts in the applications of marketing concepts and techniques. Questions.
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